Do you know what it takes to create a strong brand image?
Branding is essential if you want your business to grow and reach new heights. A strong brand image ensures you loyal customers and a solid place in your sector. If you start a business and you have no idea what branding is, this article is for you. It discusses branding and the five main factors that make it strong.
After reading it, you will know more about the fundamental truth of your business and you will know how you really want your business to be perceived.
What is brand image?
The term comes from “brandr”, a Norse word meaning “to burn”. It was widely used in the 1500s to refer to the act of branding the animals of different breeders. This marking evoked a sense of ownership. In the 1800s, the word evolved and began to represent not only ownership but also quality.
Branding is a strategic effort to control and shape how your customers perceive your brand. Your brand is how your audience perceives you. It is a collection of ideas and concepts that correspond to things that people associate with your business.
People remember your business well if you have a good brand. As a business that aims to grow and stay in business for years, you want people to remember you. This is why it is essential to have a strong brand.
To have a strong brand, you need to consider the following factors:
A study found that 63% of customers prefer genuine companies to those that hide their identity. If you want customers to trust you, you have to be authentic.
Authentic can be a very misleading word. It is used by most people, but few really understand what it means. In marketing, authenticity is simply synonymous with honesty. Customers just want you to be honest and transparent. Customers trust companies that stay true to their words. Customers just want you to be clear with what you offer and do what you say.
You’ll achieve brand authenticity if you’re clear with what you offer and deliver results day in and day out. The more authentic you are, the stronger your brand will be. People always remember companies that stay true to their words and deliver solid results.
Does your business stand out?
You need to make sure your brand image is unique and distinct if you want to build a strong brand. Your customers need to be able to easily spot your brand in a crowd. Your brand should have its own footprint compared to other brands.
Do you know how to distinguish yourself from your competitors? What is special about you that they don’t have? You need to make the connection with the level of authenticity of your brand. Nothing is more powerful than a memorable brand that customers trust. This is the brand at its best.
If you have no idea what makes your business unique, you should ask your loyal customers. Ask them why they keep coming back. Incorporate their responses into your enhanced, recognizable brand image. The goal is to always be recognizable. Customers and future customers need to remember you.
Is your brand in tune with your customer? Do your customers feel like they are seen?
It will be impossible to create a solid brand if you do not have any connection with your customers. Is everything you represent what your customers want? Is there an emotional connection between you and your customers? This is something you can work on by clearly knowing your customers and what they stand for.
If your customers are into green living, sustainability, and helping the environment, and your business is also focused on these themes, you need to get the message across. Do this by incorporating recyclable materials like biodegradable plastics.
Now more than ever, customers love brands that show their true colors. Is your brand clear about its values and beliefs? Does your brand stand for something?
Today’s customers, especially Gen Z, prefer companies that share their values. Customers want to support brands that aren’t blind to current struggles.
Is your brand bold enough to display its values? It won’t be easy for you if you stayed on the sidelines and preferred to stay on the safe side.
Customers today prefer brands that take a stand and stand up for what they believe in. What are your brand values? Is your brand image clear enough to reflect this position? The bolder your message, the stronger your brand image will be.
Consistency is the secret of branding. The most consistent brands are the ones most people remember. Have you changed your look from time to time? Have you given your customers the opportunity to get to know and remember you?
You should strive to be consistent when it comes to branding across all access points. Your brand identity should be clear and aligned across all possible platforms. Your brand image should never sleep. It should be strong and consistent enough to stay consistent and aligned with everything your business stands for at all times.
Your customers need you to be consistent so they trust you enough and choose to connect.