Restaurants are competing fiercely for a bigger slice of the pie. If you fail to make your voice heard, chances are you are on the losing side.
Innovations and experimentation by seasoned chefs and professionals are changing the food and beverage landscape every day.
A marketing plan solid should be able to tackle most common food and beverage issues. Let’s dive into the key parameters that can help you craft one.
The power of social media
Social media marketing is an undeniable marketing tool these days. Restaurants often interact directly with their target customers to better understand their needs and offer products that meet their expectations. A restaurant that ignores social media is tantamount to pronouncing the untimely death of the entity.
Creating social identifiers on networking sites (like Facebook, Instagram, Twitter, etc.) is of course the first step. But it is also crucial to update them according to current trends and events.
A restaurant attracts its customers with its visual appeal. You can’t ignore Instagram to cover this stage of your marketing and business plan. Instagram helps you promote the best visual content for your business.
Create a brand identity through visual imagery. Share photos of your storefront, your restaurant’s best deals or its exquisite decor directly with a large audience on the most captivating visual social platform. You can also share images of your customers enjoying a meal at your restaurant.
Instagram uses the hashtag craze, popularized by Twitter, and makes your image easily discoverable, in a mass of visual content. Make reels to allow your customers to better know your brand and create a connection with it.
You can organize contests for your customers. It could be a photo of their favorite memory at your restaurant, their favorite dish on your menu, or their favorite spot in your establishment. Enriching user-generated content can help convert your brand essays into long-term users and brand supporters.
Let your food speak for you
The best way to promote your food and drink brand online is through food images.
You can either photograph your products yourself or hire a paid professional to do so. Visual content generates traffic on various platforms. Choosing to post photos of delicious food products will help your customers learn more about your offerings.
Quality images are your silent salespeople. They can attract many hungry eyes over a creative or text. Take good photos from angles that make the food more tempting and hard to resist.
The staff and the menu
The human element is absent at this time. From self-service mechanical service machines to using AI to greet customers, the face of hospitality is changing.
Previously, catering establishments used to connect with their customers on a more personalized note. This builds trust and a relationship so strong that it pays off even after decades of association.
You can revive this culture and touch the hearts of your customers by talking more about your staff than you do now. Showcase your chef’s culinary skills and expertise. Tell the stories of your staff, the struggles behind those smiling faces that greet customers.
A menu is one of your first touchpoints, informing your customers about your catering services. It is advisable to use a menu with a readable font, a clear mention of prices and ingredients, allergens (if applicable) and applicable taxes.
Always use a high-quality and up-to-date menu that is sleek and stylish. Any restaurant marketing strategy without a good menu is futile.
The last words
With advancements in food technology, we are moving towards an online ordering regime. Ease of use and convenience are driving demand in the online food technology space.
The Internet-savvy population likes to do things at their fingertips. Food technology apps make this possible, and food can be ordered from home. You must be present on these platforms.
These platforms not only allow you to reach customers that you have not been able to serve yourself, but they are also a tool for promotion. Check out the most popular food delivery services in your area and sign up if you haven’t already.
So be sure to come up with a plan that takes into account the different aspects of the restaurant – food, menu and staff. Create marketing plans that help you better present your offer to target customers. Communicate with customers on all possible fronts.