HOW TO MAKE MONEY WITH PINTEREST IN 2023:Pinterest offers more than DIYs and recipes, it’s a powerful search engine that offers legitimate money-making options
Pinterest is one of the most popular social platforms. When you think of Pinterest, what probably first comes to mind are recipe posts, inspiring decorating tips, and DIY ideas.
What you might not realize is that Pinterest is a search engine, which is great for marketers or anyone looking to promote a website, product, or business.
Since Pinterest is a free site, you might be wondering how to make money on Pinterest in the first place.
More and more people are using Pinterest professionally to market their content and it can help you make money on Pinterest.
Some people are currently making hundreds or even thousands of dollars a month on Pinterest. Here’s how you can start doing the same and maybe even start a new part-time or full-time job that you can do from home.
Can you make money with Pinterest?
It’s not hard to start making money on Pinterest. You just need to understand how Pinterest works and have a clear strategy.
In fact, you can make a decent amount of money on Pinterest without any followers. However, having a few followers will make it easy for you to create a few pinboards and follow other users with similar interests.
1. How Pinterest Works
Pinterest boards are basically collections of your favorite pins that belong to a similar category. Every Pinterest user can create their own boards and pin them.
You can pin all kinds of content, from blog posts to online store products, videos, and more. Clicking on your pins will normally take you to the resource or content in question.
So if you pin an image of a recipe, for example, you can click on it and be taken to the blog where the recipe is. If you pin a product or DIY project that you like, click the pin to go to the website or business and learn more.
The more people who pin a particular type of content, the more that content will be seen. The process then repeats.
2. How Pinning Can Help You Earn Money
It’s no secret that Pinterest is a popular platform. Millions of users pin and search for content at all hours of the day.
If you’re looking to make money on Pinterest, you need to start thinking about Pinterest from a marketing perspective.
You can either create your own pins to share on the platform. When people see your pins and re-pin them, some of them will click the link and be directed to a website or store where they can learn more. Often this can lead to a purchase.
Another strategy to help you make money from Pinterest is to help other businesses and marketers grow their Pinterest platform so they can get more clicks and traffic to their website.
The fact that Pinterest is a free platform that has millions of daily users is huge. This means that with the right marketing and the right strategy in place, a lot of money can be made.
Keep reading the next section to learn exactly how to make money on Pinterest.
8 ways to make money on Pinterest
Do you think you would be interested in creating pins, marketing your blog or platform, or helping someone else grow their Pinterest account?
No matter your interest, there are plenty of ways to make money on Pinterest, even if you’re not too familiar with the platform.
1. Affiliate Marketing (Best way to make money on Pinterest without blogging!)
The easiest way to make money on Pinterest without blogging is through affiliate marketing.
Affiliate marketing is promoting a product or service you like with a unique link. If someone clicks on this link and purchases the product or signs up for the service, you receive a commission.
You can post your affiliate links in a number of places to market the products or services you want to promote – including Pinterest.
Start by creating a pin for your affiliate link. Include a photo of the product or an example of the service in your pin if possible. Pinterest is a highly visible platform and you need to get people to click on your pin. When adding a link to your Pin, make sure it’s your affiliate link and let people know in the Pin description that you’re using an affiliate link.
So when someone clicks on your pin, they use your unique link. From there, if they sign up or make a purchase, you will receive a commission and can start earning passive income.
The advantage of making money with affiliate marketing is that the possibilities are limitless. You can earn a few hundred dollars in affiliate sales per month or even thousands of dollars depending on the quality of your conversions.
Affiliate income depends on the numbers, the quality of the product and how you present it. If you have a solid product and are honest and transparent when promoting it, you can get more clicks from Pinterest to your affiliate links.
Once you set up your pins, you can pretty much automate your strategy and keep pinning different pins that promote your affiliate links.
You don’t have to spend time on it every day and you can start making money on the sales you refer without even thinking about it.
2. Blogging (Make money on Pinterest easily with a blog)
You can easily make money on Pinterest as a blogger because that’s how I started my blogging journey. I’ve explained, in detail, everything I’ve done on Pinterest to achieve such great results in this Blog Earnings Report. And that’s why there are tons of bloggers on Pinterest.
Pinterest can help you dramatically increase your blog traffic, just like it did for me. Whether you’re a new blogger or you’ve had your blog for a while, start building a presence on Pinterest and creating pin images for each post.
Consider using a Pin scheduling tool like Tailwind to help you schedule Pins each week so you don’t have to manually pin them. You can also join Pinterest group boards with other like-minded bloggers to increase the number of eyes that see your pins and re-share them.
Group boards are the same as regular Pinterest boards, except they allow multiple people to pin to them at the same time. In general, group boards have rules for you to join.
You may need to follow the creators of the group board or be invited by someone who is already in it. Then there may be rules to follow regarding when you should pin on the forum and how many times you can pin your content per day or per week.
The most popular forums require you to pin content from other people, who will do the same for you. This can be a great way to increase your Pinterest traffic and get more clicks to your blog.
The key is to join discussion groups related to your blog’s topic so that people who come across your pins are generally interested in your blog.
Similar to Pinterest group boards, Tailwind has a feature called Tribes, which allows you to join a “tribe” with other content creators and hack content from others.
All of these strategies to help you get more traffic from Pinterest to your blog can help you monetize your blog in different ways. With more visitors to your blog, you can earn money through display ads and affiliate marketing.
Display ads are an easy way to earn passive income and the more traffic you get to your blog, the more money you can earn each month.
You can also make money from sponsored content if your blog gets a lot of traffic. Brands and businesses want to work with bloggers who have audiences and influence, and you can easily earn hundreds of dollars or more with just one sponsored blog post.
3. E-commerce store
Thinking of starting an e-commerce store? You might have great ideas for a product you could sell, but one of the most important aspects of running a successful online store is marketing.
Even if you have the best product in the world, people won’t know it exists unless you market your products to potential customers.
This is where Pinterest marketing can come in handy. If you run an e-commerce site on Etsy, Shopify, or your own self-hosted website, you can use Pinterest to drive traffic to your store.
Create pins for your products and write detailed descriptions to grab your audience’s attention. Be sure to link the pin to your specific store or product link so people can easily shop your store and make a purchase.
Pinterest is also a great platform for running advertisements for your products. These ads are called “promoted pins” and require a small investment, but can help you reach your target customers faster.
4. Expand your Email-List
If you have a blog or sell products online, it’s a good idea to build an email list. Email lists are a great tool to help you target your audience and get to know them better.
When you think about it, people who sign up for your list are already very interested in learning more about you, receiving advice, and learning about products or offers.
You can use your email list to:
- Selling Other People’s Products Through Affiliate Marketing
- Sell your own products or courses using a sales funnel.
- Offer a low-cost free product or offer that will bring a lot of value to your audience.
- Offer a paid newsletter where members pay a monthly subscription to access exclusive content.
- Organize a webinar
- Organize sponsorships
- Offer a service
Your email list is also something uniquely yours, unlike your social media contacts. Social media sites often change their algorithms and may even deactivate your profile if you knowingly or unknowingly violate guidelines.
This won’t happen with your email list because people are manually choosing to be contacted by you and no one can take those email addresses away from them.
The general rule of thumb is that each person on your email list is worth around $1-$2 in revenue. This means that if you have a great email marketing plan in place, a list of 2,000 to 4,000 people can earn you between $2,000 and $4,000 per month.
Of course, the hardest part may be growing your email list to that amount. Developing your presence on Pinterest can help. Use Pinterest to share pins for your blog content or links to your products or services.
When Pinterest users click on your pins and are directed to your site, have a prominent signup form ready so people can sign up to your email list and receive further information from you.
5. Get customers
If you’re a freelancer offering a helpful service, consider creating a Pinterest account to help you connect with more customers. You can create pins that direct users to your official website or blog so they can learn more about what you do and potentially engage with you.
Whether you’re a freelance writer, graphic designer, photographer, or publisher, some of your future clients might be on Pinterest. It’s also a great way to grow your network in general or get people to sign up for your mailing list so you can contact them in the future.
Pinterest allows you to create a business account instead of a personal account, which will allow you to see certain analytics and statistics that can help you increase your reach.
You’ll also want to pay close attention to your Pin descriptions to help get more content in your eyes. Pinterest allows the use of hashtags and keywords. Be sure to take advantage of this when filling out your profile details and writing detailed pin descriptions.
As on platforms such as Twitter, users will be able to search for hashtags and certain keywords to find your account.
6. Become a Pinterest Tech Helper
One of the best ways to make money with Pinterest is to become a Pinterest Virtual Assistant or Pinterest VA. The role of a Pinterest VA is to help someone grow or start their Pinterest account.
Pinterest VAs work with a variety of clients ranging from bloggers and online business owners, to local brick-and-mortar stores, influencers, and more.
If you learn how to use Pinterest properly and drive traffic to a website or email list with your pins, you could make a great Pinterest VA with those skills.
Some people want to grow their presence on Pinterest but don’t want to do all the work themselves. Maybe they don’t like the idea of creating pins or don’t have time to schedule pins on Tailwind.
This is why they are considering outsourcing the work to an expert. Some of the services you can offer as a Pinterest VA include:
- Designing new pin images
- Programming Pins
- Find and join newsgroups
- Creation of new tables
- Added pin and board descriptions
- Search for relevant keywords
- Creation and optimization of new accounts
If you’re already having fun on the platform and creating boards for yourself, you could make money on Pinterest by helping others grow their platform too.
7. Create graphics for Pinterest
About 62% of millennials prefer to search by image. That’s a huge number that only contributes to Pinterest’s growing popularity.
If you’re looking for an easy way to make money on Pinterest, try creating Pinterest graphics for others and charging a small fee per image.
You don’t need to be a graphic designer to successfully create your Pinterest images. Instead, use free tools like Canva which already provide pre-sized templates and tons of features like fonts, different colors, graphics and more.
Canva has automated features that help you properly space your design and size different elements like the fonts and image you use.
Take a look at your Pinterest feed and narrow down the number of top images you see. Which ones really grab attention or get you to click the pin? Then figure out why these images are so beautiful.
To help you, here is a brief list of some of the important elements that make up a good Pin:
- Clear, legible font – handwritten and cursive fonts are fine as long as people can read the words on the pin.
- Good color contrast between font and image – Bright, bold colors are great but not always necessary. As long as your colors are consistent and contrasting (between the image and the font), your pin should perform well.
- Appropriately sized image – Canva will help you with this since you can simply select a pre-sized Pinterest image to start designing your pin.
- Unique branding – It’s not uncommon to see a pin and automatically identify with the brand because it uses a similar color scheme and font. When you start designing pins for other people, consider the color scheme, logo, and other unique features of their brand to make the pins stand out.
Below are some examples of quality eye-catching pin designs.
You can expect to earn around $5-$7 per pin design, but creating Pinterest images is something you can easily do in batches if your client wants a certain number of images per month.
Increase your revenue by accepting multiple pin design clients who may need 10-20 images created per month.
8. Pinterest Consulting
With Pinterest consulting, you can share your knowledge and strategy with others in easy-to-follow steps instead of doing the work yourself. In other words, you can get paid to teach others how to grow their Pinterest accounts.
Once you learn the ins and outs of VA Pinterest work, you can start consulting others who want to learn how to properly set up their Pinterest account, create Pins, and schedule them.
While some clients prefer to have someone do all the work for them, others may want to do the work but need instructions on how to get started. Offering a mix of Pinterest VA service work and consulting can be a great way to balance your workload, especially if you’re short on time.
Consultants can easily earn $50-$100+ per hour, and you can even create video templates, worksheets, and more to help clients learn how to manage their own Pinterest accounts.
Now that you know how to make money on Pinterest, you can start trying some of these strategies and make money from home on your own terms.
Your first impression of Pinterest might not have made you think you could make money on the site before, but become a Pinterest Virtual Assistant or use Pinterest to help monetize your blog or email list. emails can be worth it.
Pinterest isn’t going anywhere anytime soon, so if you’re looking to earn $500 or more a month, now’s a great time to start making money on Pinterest.