In the midst of intense competition and fierce rivalry for advertising space on various social media platforms, which reduces the chances of your ad being viewed, advertising on Google remains one of the fastest and most effective ways to reach your audience.
Google Ads or search engine ads, in general, are considered the best due to their reliance on specific targeted search keywords that allow visitors to access useful results, answer their inquiries and solve their problems, thus enhancing the strength of the marketing campaign.
In this article, we will address six steps that will guide you on how to advertise on Google in the easiest and fastest way possible. If you are interested, please continue reading.
Step-by-Step Guide to Advertising on Google
If you’re wondering how to advertise on Google, then the following lines are for you. Here are the steps to create an advertisement and start a new advertising campaign on Google.
Step 1: Create a New Ad
Once you have logged into the Google Ads platform and created a new Google Ads account, you can go to the homepage, which serves as a control panel for your Google Ads. From there, you can start new campaigns and monitor previous ones to decide whether to improve them or stop them altogether.
In addition, this control panel allows you to search for keywords and target them using the Google Keyword Planner tool, which is located in the top toolbar under the “Tools” menu. To create your new ad directly on Google, you need to click the “NEW CAMPAIGN” button at the top of the page.
Step 2: Choose the Type of Google Ad Campaign
To create a new ad on Google, you will be taken to another new page where you can choose the main objective of your campaign. In other words, what specifically do you hope to achieve through this marketing campaign?Are you looking to increase the sales figures of the products and services offered by your store?
Do you want to obtain detailed information about your targeted customers? Do you want to increase awareness of your brand or increase downloads of your mobile application, etc.?
Whatever your desired goal is for your campaign or your Google Ads, you can select and specify it from the drop-down menu. For example, you can select a campaign to increase the number of visits to a specific page on your website, or “Website Traffic.”
Step 3: Choose the Type of Ad
In this step, you can select the type of Google ad you want to create, i.e., the exact place where it will appear. You have a wide range of options, including advertising through Google search results, where your ad will appear as text within search results. It’s worth noting that this type of advertising, or “Search Ad,” is the most commonly used.
Alternatively, you can choose to display your ad on Google’s display network, where it will appear as a banner or video on various websites and mobile apps. Or, you can select a video ad that will appear before or during a YouTube video.
Step 4: Selecting the Cost, Network, Language, and Billing Options
In this step, you must first deactivate the Display Network, which is automatically activated. Then, create a text ad on Google and select the countries and languages you want to target.
Regarding the budget and funding type, you are required to provide Google with the amount you want to spend on your ad in the selected currency when opening your account.
As for the billing options, you have to choose between three types of Google ads: Conversions, which will charge you when a visitor makes an actual purchase on your website and is considered the most costly option; Clicks, which will charge you based on the number of clicks on your website in search results; and Impression Share, which Google charges its customers for viewing their ads on Google even if visitors do not enter the website itself.
Step 5: Selecting Keywords for Your Ad
This step is one of the most important steps in advertising on Google, as you need to clearly and simply write the targeted keywords. You can write a single search term such as “perfume” or a compound word such as “women’s perfume,” each in a separate and detailed line from the other.
If a searcher enters any of these keywords, your sponsored ad will appear to them. You can also enter one of your competitors’ websites to receive Google’s assistance in suggesting hundreds of keywords and taking some ideas from these competitors before it’s time to write the ad text.
Step 6: Writing an advertisement on Google
How do I start advertising? Writing the text of the advertisement on Google is one of the direct steps. Here, you will write the text you want to appear within the sponsored ad. The screen is divided into two sections – on the left, you will enter the text, and on the right, the form of the advertisement will appear as it will look on various screens.
Step 7: Launch
Finally, you will move to the main Google Ads page, and once the ad is reviewed, the campaign will launch shortly thereafter. Keep in mind that the review process generally takes between two hours and five full days. Therefore, do not worry if your ad is not activated during this period, as it is normal and expected.
Google advertising is considered one of the strongest mechanisms for electronic marketing in general, due to its high precision in directly targeting customers through keywords. However, it is essential not to neglect the use of other paid advertising media, such as social media. Additionally, it is necessary to work on appearing for free through the Google search engine by improving and developing your electronic content, which is known as SEO.
Now that you have reviewed the Google advertising guide for beginners and learned about the steps to advertise on Google, have you decided on a date to start your campaign? Why not start now? It is a simple process that does not require any delay. Move confidently towards your goal.